How the dashboard works
Dashboard description
This four-page business performance dashboard helps you track, analyze, and improve key metrics such as revenue, profit, margin, sales volume, customer growth, and regional performance. It’s designed for fast, data-driven decisions — helping you see what’s working, what’s not, and where your business can grow.
KPI overview
This page provides a real-time KPI dashboard for your core metrics.
KPI cards let you see key numbers (revenue, cost, profit, margin, sales volume, number of customers) at a glance, including average monthly change in the selected period for all products and regions, as well as a sparkline to see the general trend.
Revenue, cost & profit comparison: A combined bar + line chart that overlays revenue and cost (bars) with profit (line) and break-even point (dotted line). Helps you quickly see when you’re profitable and the relationship to revenue and cost.
Growth trends
This page lets you explore how your business is evolving over time.
Time series trend: A clean line chart showing metric growth over time - ideal for identifying patterns, peaks, and dips.
Top 10 product categories: Bar chart showing which product groups generate the most revenue, cost, profit...
Customer segments: Breaks down key metrics by customer type (New, Returning, Loyal, Churn risk), giving you insight into who drives your sales.
Top products
This page helps you zero in on what's performing and what isn't.
Top 20 products / top 10 and worst 10: Bar chart showing individual product performance by key metrics. Helps you quickly spot your top earners.
Top 5 products – trend: Line chart that shows how the top products are performing over time. Great for spotting seasonal effects, consistency, or decline.
Product strategy map: Maps revenue vs. profit for all products, using quadrant logic. This visual helps you make strategic decisions about what to cut, invest in, or rethink.
Regional performance
This page provides an overview of where your growth is coming from.
Key metric by city: Interactive map showing revenue by city, sized by amount. Good for geographic targeting and logistics planning.
Top 5 countries by key metric: Bar chart for country-level breakdown.
Top 5 countries – trend: Time series chart comparing revenue growth by country. See which markets are growing, declining, or holding steady.
